aveda aveda aveda.
Alright, let’s talk Aveda.
I have pretty miffed at Aveda. I have always thought of them as a more natural, earthy, maybe even organic option for hair and body products. But on a recent shopping trip to find a fragrance (a known carcinogen) free shampoo and conditioner and a quick glimpse at the ingredient list of the Shampure Shampoo, I discovered how natural, earthy, and most certianly organic Aveda is not. Check out the “brief” ingredient list:
Ingredients
Aqueuos (Water, Aqua Purificata, Purified) Extracts, Lavandula Angustifolia (Lavender) Extract, Aloe Barbadensis Leaf Extract, Rosemary (Rosmarinus Officinalis) Leaf Powder, Ammonium Lauryl Sulfate, Disodium Laureth Sulfosuccinate, Lauramidopropyl Betaine, PEG-6 Cocamide, Dimethicone Isostearate, Basassuamidopropyl Betaine, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Hydrolyzed Brazil Nut Protein, Wheat Amino Acids, Fragrance (Parfum), Citrus Grandis (Grapefruit) Seed Extract, Persea Gratissima (Avacado) Oil, Glycerin, Tocopheryl Acetate, Ascorbyl Palminate, Retinyl Palmitate, PEG-30 Castor Oil, Disodium Dimethicone Copolyol Sulfosuccinate, Guar Hydropropyltrimonium Chloride, Polysorbate 80, Disodium EDTA, Methylchloroisothiazolinone, Methylisothiazolinone, Potassium Sorbate, Sodium Benzoate, Annatto (CI 75120)
Now I don’t know what a quarter of those ingredients are, and with my new motto “if I don’t know what it is, I am not going put it on my body” (yes I do need to work on the catchiness if I really intend on it becoming a catch phrase, which I do) Aveda was quick to get the boot.
I hadn’t knocked everything Aveda off the list yet when Mom and I were picking up some hairspray for her and I was checking out the Chakra body mists. Assuming they would be made using essential oils I spritzed myself with some root chakra and poked through the store blissfully anticipating the grounding effects of the mist. For some reason Mom’s transaction was taking a while so I popped back to the Chakras, picked up the bottle I just doused myself with and read the ingredients in horror. First I see a cautionary note: Flammable until dry… RED FLAG. Then I see the ingredients, first ingredient, an alcohol, second ingredient fragrance, remaining three or four ingredients, not essential oils, not natural, and not something I know.
But, if this wasn’t enough for me to completely put the kibosh on Aveda… Today was the be all end all. I went on the website to get the ingredients in Shampure. The full list was absent, but I did manage to find a list of “key ingredients”…
They completely forgo all the unnatural harmful ingredients.
Aveda… you have disapointed me. Won’t be checking your products out any time soon.
